Last week I wrote a post for Leo Burnett about how brands like IBM, McDonalds and Apple can start doing a better job spreading their content on twitter.

It all came out of comparing an interesting study by HP where they analyzed a gargantuan amount of data on twitter to figure out who (they think) are the most influential users.

When I compared that with the BrandZ top 100 brands – the results weren’t surprising, but pretty telling. Only Google managed to crack both lists.

In the post I talk a bit about what this means for brands, and how they can do a better job being more influential.

Read the post here!