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Jeff Pfaller - Content Strategy DirectorI simplify siloed, sprawling content ecosystems. I work with dry, unfocused content and transform it into something desirable, discoverable, and sharable. I seek out ways for your brand’s content to connect with a real person with real needs at the right time and place.

With over 15 years of experience as a digital content professional, I’ve worked directly and led teams on projects that include content marketing, social media marketing, eCommerce, website redesigns, app development, search engine optimization, B2C, B2B, mobile, and many others. My work has touched a vast array of brands including Allstate, Ford, Proctor & Gamble, Coca-Cola, Samsung, Kellogg’s, United Healthcare, DeVry, Fifth Third Bank, Comcast, Purina, and many others.

Case Studies

Chicago Booth School of Business Intranet Re-org
Keebler Tiny Door Project
Bumper to Bumper
Personal Quote
One Minute Mogul
Ford Banner Campaign
United Way


  “Jeff has an expert strategic grasp of digital content, but he is also a master of the nuances of copy.”
David Hernandez, Chief Creative Officer, Allstate Insurance
  “He provides strategic solutions that meet consumer needs and communication objectives. Professional, collaborative, and an active contributor.
Marina Molenda, Group Planning Director, mcgarrybowen
  “Jeff has an outstanding understanding of the big picture…he defines how it all works together to serve the clients goals.”
Lizzie Schreier, Director Digital Consumer Engagement, Allstate Insurance
  We should all aspire to be like jeff: quick, level-headed, dedicated and collaborative.
Edward Stojakovic, Director UX Strategy and Design, Moda Health
  View all References at LinkedIn
  Download Resume
  Contact Me

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